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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Sports Survey

    Fixed Odds Betting Terminals

    Assessing the effectiveness of the Code of Practice for Fixed Odds Betting Terminals, and the individual elements within it, in providing protection against problem gambling.
  • Economy Survey

    The Role Of Marketing 2006

    The Chartered Institute of Marketing's recent online survey among UK marketers, conducted by Ipsos, reveals that although most marketers assert that marketing is a priority in their company's business strategy, securing marketing budget continues to be a very different matter for many — particularly in the very largest businesses.
  • Politics Survey

    Women's Support Gave Blair The Edge

    It was women voters who last Thursday delivered a comfortable majority for Tony Blair. That is the clear message from a detailed analysis of nearly 18,000 MORI interviewees weighted to the final result.
  • Politics Survey

    MORI Election Update: Accurate Final Polls

    The results of the MORI/NOP exit poll were released at 10pm on Thursday 5 May. This is a prediction survey, designed to project the number of seats in the House of Commons, as well as the share of the vote for the main parties. It is based on exit interviews with more than 20,000 voters at 120 polling stations across the country. The poll data were sent to a group of academics commissioned by the broadcasters whose analysis resulted in the prediction of a 66 seat majority. At the time of writing, Labour seems likely to finish with a majority of 67 seats:
  • Politics Survey

    Worcester's Weblog

    MORI chairman Sir Robert Worcester analyses the latest opinion poll data.

  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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