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Featured insights & publications

Artificial Intelligence (AI) Events replay

Synthetic Data in Practice: From Boosting to Digital Twins

The webinar provides a practical overview of the different ways synthetic data is being applied in market research, from augmenting and enhancing existing datasets through to the growing use of digital twins.

07.10.26

Politics Ipsos Voices

Can Burnham win over Gen Z?

06.10.26

Politics Survey

Britons trust Celebrity Traitors contestants more than politicians in head to heads

05.10.26

Politics Survey

Has the Prime Minister's speech given Britain ‘hope back again’?

01.10.26

Economy Ipsos Voices

The Economy Update

01.10.26

Ipsos iris: Total understanding of UK online audiences

Modern Masculinities

Marketing Anchors

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Education Publication

Welcome to the research on the national rollout of free breakfast clubs

Watch this short video to learn why your school’s experience matters and what we will ask your school to do.

30.09.26
Education Publication

Welcome to the research on the national rollout of free breakfast clubs

Watch the video to learn more about why your school’s experience matters and what we will ask your school to do.

30.09.26
Global Trends Survey

The 10th edition of Ipsos Global Trends finds a world in search of silver linings

Around the world, individuals seek fulfillment in their personal lives as they navigate a tumultuous present, according to the 10th edition of Ipsos Global Trends.

29.09.26
Transport Survey

Majority of Britons consider littering, vaping, and feet on seats unacceptable on public transport

New polling data from Ipsos in the UK, conducted 11th – 15th September 2026, reveals public consensus against antisocial behaviours on Great Britain's public transport network.

29.09.26
Politics Survey

First round's on Burnham

New polling data from Ipsos collected ahead of the Labour Party conference reveals the public's most preferred party leader for sharing a pint.

29.09.26
Pulse Check

Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.
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Issues Index Survey

Immigration still seen as the biggest issue facing Britain, as concern about inflation and defence rises

The September 2026 Ipsos Issues Index shows that immigration remains the top concern for Britons, with 44% seeing it as an important issue for the country, up two percentage points since last month. It is also most likely to be seen as the single most important issue facing Britain, mentioned by 26%.

29.09.26
Political Pulse Survey

Public prefer a Burnham led Labour government to main alternatives

New polling data from Ipsos in the UK, conducted 18-23 September 2026 explores attitudes towards leading politicians and parties ahead of Labour Party Conference.

29.09.26
Healthcare Survey

Public perceptions of providing feedback on NHS services

New survey findings from NHS England, based on research conducted by Ipsos, reveal mixed public perceptions of NHS feedback mechanisms, with many people unconvinced that patient feedback leads to meaningful change.

29.09.26
Sports Survey

New research for the Independent Football Regulator highlights the importance of club heritage to football fans

New research explores the importance of club heritage and what fans of men's clubs in England and Wales would do if their club faced the threat of being dissolved.

25.09.26
Financial Services Publication

The Global Entrepreneurial Wealth Report 2026

Ipsos conducted this research on behalf of HSBC Private Bank during April – May 2026. Ipsos was commissioned to design and carry out the survey to understand High Net Worth entrepreneurs’ attitudes towards their business, their wealth and their outlook for the future. Findings from the research can be found in the 2026 edition of the HSBC Global Entrepreneurial Wealth Report.

25.09.26
Pensions Publication

Attitudes towards Pensions

Online research exploring possible effects of tax rule changes on the public's perceptions around pensions

24.09.26

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