Ipsos Research Highlights - 3 July 2020
How comfortable are Britons with returning to normal, as coronavirus concern rises again?
Despite the Government announcing that the public can return to pubs and restaurants this weekend, the majority of Britons are still not comfortable with the idea 60% still say they won't be going to a bar or restaurant just yet. Concern about the risk coronavirus poses to themselves is now at 72% (up 6 points from the beginning of June), and risk to the country is at 90%. Over half are still uncomfortable with the thought of taking holidays abroad (57%), and using public transport (59%).
Diversity in the senior ranks of the UK’s leading institutions
Ipsos is has partnered with DIAL Global, UN Global Compact, UpReach and EY to produce a report and survey on the UK’s top 500 companies and public sector institutions addressing, representation at senior levels and their organisation’s Diversity & Inclusion policies and priorities. We will be exploring: ethnicity, gender, age, nationality, mental health, sexual orientation, socio-economic status, disability, religion and parenthood.
Four in five Britons say universities key to tackling global problems – but challenges remain for sector
The majority (64%) of Britons agree that research universities have a positive impact on the country, which is in line with view globally (65%). France is least likely to agree that say universities have a positive impact (35%), while China are the most likely (88%) to agree. However, in Britain over half think universities do not equip students with the skills needed to be successful and only 38% of Britons say universities have impacted them positively.
Three in five Britons say the cost of living has increased since the start of the coronavirus crisis
As Britons continue to mostly stay close to home, 51% feel that their travel costs have decreased since the start of the pandemic. Lockdown has resulted in Britons spending a slightly more when it comes to their own households, 30% say they have seen an increase in utility bills and 25% are spending more on entertainment. 62% of the Britons say that the actual cost of food, goods and services have increased and any believe this is because they're purchasing more expensive items or pay for delivery charges as stores have closed.
Watch week 11 of our Life under Lockdown: COVID19 Video Diary
Our participants’ discuss coming out of lockdown - what it means for staying safe and looking after the most vulnerable.
In other news
In episode 12 of the Customer Perspective podcast, our hosts invited Matthew Chatterton to hear his views on what makes for a truly great B2B relationship, and, of course, to get some advice on best practice CX measurement and management.
Even though the country is starting to open back up, we look at what this means for those that are vulnerable and the impact of coronavirus in care homes across England when it comes to staff and residents.
Research on behalf of the British Council finds the UK to be the most attractive country overall among young people in the G20 for the first time since 2016. Two in five young people in the G20 say that Britain is an attractive place to study and 24% say it's a source of art and culture.
As our Virtual Future of Research series continues, we will host webinars and bringing you regular bitesize content on a range of topics surrounding coronavirus. Join us to explore public perceptions of the social contract and priorities for the local and national public sector have all been disrupted during the last few months. Register for our next webinar The Future of Public Services to find out what where we are now as we begin to relax the lockdown period.
As ever, please do let us know what you think, and I hope you find something to interest you.
Ben Page
Chief Executive, Ipsos
[email protected]