Ipsos study for PayPal reveals opportunities and best practices for online merchants who want to grow their international business
Research carried out by Ipsos for PayPal in 22 countries, provides a global view of how consumers shop online, particularly focusing on where, what, and how much they shop from websites in other countries.
It reveals which consumers shop across-borders the most, and which countries they are buying from, as well as the most popular product categories for buying from foreign websites. It also provides insight into what prevents consumers from shopping online in other countries and what measures e-tailers can take to encourage more consumers to shop on their website from abroad
Technical Note
On Behalf of PayPal, Ipsos interviewed a representative quota sample of c.800 (17,519 in total) adults (aged 18 or over) who own and/or use an internet enabled device* in each of 22 countries (UK, France, Germany, Austria, Switzerland, Italy, Spain, Netherlands, Sweden, Norway, Denmark, Poland, Turkey, Russia, Israel, UAE, USA, Canada, Brazil, Mexico, China, Australia). Interviews were conducted online between 9th September and 3rd November 2014. Data was weighted to known incidence of online shoppers in all countries, and to demographic profile of internet users in 7 countries.
*Desktop computer/Laptop/ notebook computer/Tablet /Smartphone/Some other type of mobile phone/Electronic organizer / PDA with wireless voice and data features/Games console with Internet connectivity (e.g. Wii)
