Latest attitudes towards the Royal Family - March 2024

The Princess of Wales and the Prince William remain the most popular members of the Royal Family according to the latest Ipsos polling of attitudes towards the Monarchy.

New polling from Ipsos, taken March 26-28th explores public attitudes towards the Royal Family. 

Overall, the public are most favourable towards Catherine, the Princess of Wales (61%), Prince William, the Prince of Wales (60%) and Anne, Princess Royal (56%). In terms of net favourability, which factors in the proportion favourable and the proportion unfavourable, the Princess of Wales has the best scores of all the Royals included on the list, with a net score of -50 (61% favourable, 11% unfavourable). 

Ipsos chart: How favourable or unfavourable are your opinions and impressions of each of the following members of the British Royal family? (% Favourable) Catherine, the Princess of Wales 61% Prince William, the Prince of Wales 60% Anne, Princess Royal 56% King Charles III 49% The Royal Family as a whole 48% Prince Edward, the Duke of Edinburgh 43% Camilla, Queen Consort 38% Prince Harry, the Duke of Sussex 28% Meghan, the Duchess of Sussex 23% Prince Andrew, the Duke of York 11%


Attitudes to the Royal family as an institution have not changed much in recent times. 24% think it would be better for Britain if the Monarchy was abolished, 38% say it would be worse and 31% say it would make no difference. Those aged 18-34 are more likely than average to say it would be better (32%) and those aged 55-75 are more likely than average to say it would be worse (58%).

Ipsos chart: On balance, do you think it would be better or worse for Britain in the future if the Monarchy was abolished, or do you think it would make no difference? Better if abolished 24% / no difference 31% / worse if abolished 38% (March 2024)


Elsewhere in the poll:

  • 48% think King Charles is doing a good job as King. 11% say bad job. A year ago (March 2023) scores were similar (51% / 14% respectively).
  • 62% think Prince William would do a good job as King. Just 8% say he would do a bad job.
  • 83% think Britain is likely to have a Monarchy in ten years, 75% say it is likely in 20 years and 56% say it is likely in 50 years (29% unlikely).

Ipsos Chart: Looking to the future, how likely or unlikely do you think it is that Britain will have a monarchy…? (% very/fairly likely, March 2024)  10 years 83% 20 years 75% 50 years 56%

Ipsos Research Director Keiran Pedley said of the findings:

These results reflect the continued popularity of the Prince and Princess of Wales as the public remain more favourable towards the couple than other members of the Royal Family, with Catherine’s net favourability scores the best of all. Meanwhile, attitudes towards the Royal Family are stable over time. More Britons think it would be worse, rather than better, if the Monarchy was abolished, though three in ten say it would make no difference.

Technical note
Ipsos interviewed a representative quota sample of 1,089 adults aged 18-75 in Great Britain. Interviews took place on the online Omnibus 26-28 March 2024. Data has been weighted to the known offline population proportions. All polls are subject to a wide range of potential sources of error.

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