Lloyds Bank Saving Report - Quarter 1
The Lloyds Bank Saving Report is derived from independent consumer research. This provides a robust and representative sample of the entire UK market and its essential saving behaviours amongst UK bank account holders aged 18 - 75.
The Lloyds Bank Saving Report is derived from independent consumer research. This provides a robust and representative sample of the entire UK market and its essential saving behaviours amongst UK bank account holders aged 18 – 75. The survey is run by Ipsos on behalf of Lloyds Bank.
- Total interviews = 6,210 (Male interviews = 3088, Female = 3122)
- Participants aged 18-75
- Ipsos Omnibus Nationally representative sample
Download Savings Report Quarter 1 Topline Tables PDF
Technical note:
- Ipsos interviewed a representative sample of 6210 adults aged between 18-75 of whom, 4479 have savings
- Interviews were conducted online between three fieldwork periods, 22nd January 2015 - 29th January 2015, 17th February 2015 – 27th February 2015 and 16th March – 27th March 2015. Survey data were rolled together to form a quarter 1 data set and were weighted to the known population proportions of this audience
- Where results do not sum to 100, this may be due to computer rounding, multiple responses or the exclusion of don't know/ not stated answers.
- All interviews were conducted online and survey data are weighted to the known population proportions of this audience, including age, gender, region, working status and social grade.
