London in 2008 Briefing Pack

Download a summary of some of Ipsos's in-depth analysis on the 'inbox' of London's new Mayor, Boris Johnson.

Download160a summary of some of Ipsos's in-depth analysis on the 'inbox' of London's new160Mayor, Boris Johnson.

Based on 41,000 interviews for the London Boroughs' and seven years of tracking data in the Annual London survey it highlights both the pride that Londoners have in their city and their concerns about crime, health services and congestion.

We also look at the gap that seems to be opening up between inner and outer London, in terms of quality of life and rating of public services: councils and hospitals in outer London are now worse rated than in the centre.

More insights about Public Sector

  • Pulse Check
    Politics Ipsos Voices

    Pulse Check - September 2025

    Lowest satisfaction rating recorded by Ipsos for any Prime Minister going back to 1977.
  • young-people-looking-over-balcony
    Children Publication

    Help Shape the Future of Youth Funding in the UK

    Join Important Research from the Department for Culture, Media & Sport (DCMS)
  • Keir Starmer 2024 Party Conference Speech
    Politics Publication

    Ipsos @ Party Conferences 2025

    From Brighton to Bournemouth, Liverpool to Manchester, Ipsos is on the road this autumn, bringing data-driven insights to the heart of UK politics. Join us at this year’s party conferences as our experts take the stage, share public opinion research, and connect with decision-makers shaping the next election.

Related news