Mastering the Closed-Loop Feedback System

Closed loop is a core component of effective VoC programmes today, yet execution levels vary significantly. Learn how to implement a truly effective closed-loop feedback system.

Closed-loop feedback is a critical component of effective VoC programs. However, a concerning reality persists: over 33% of customer issues remain undetected. When issues are identified, a shocking 75% lack a simple apology, and a full 1 in 3 result in complete inaction.

One theory is because closed loop is not simply a case of ticketing and case management. It requires the co-ordinated mobilisation of people, processes and technology to create a holistic system.

If you’re one of the 26% of CX professionals who have ‘implementing or evolving closed loop feedback’ as one of your top three priorities in the next 12 months, this guide is full of top tips for you.

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