Matches – A different kind of Strike!
Ipsos Fast Facts poll on how and why Britons use matches
Successfully predicting the next trend or event is satisfying when we get it right. So, while discussing the likelihood of blackouts earlier this year with my colleagues, and the need to stock up on candles, I happened upon a question that I though was quite interesting. How do you strike a match to light a candle – towards or away from you? Here’s what the British public answered on our online digital survey platform FastFacts.
Technical Note
The research was carried out by Ipsos.
Ipsos interviewed a representative quota sample of 1,000 adults aged 18-75 in the Great Britain using its online FastFacts platform from 25th to 26th August 2022.
The sample obtained is representative of the population with quotas on:
- Age
- Gender
- Region
- Working Status
The data has been weighted to the known offline population proportions for age crossed by gender, working status and social grade, and for government office region and education, to reflect the adult population of Great Britain.
- For more information about FastFacts please contact the team.
