Meat-eating and the Foot & Mouth outbreak

A MORI poll commissioned by CIWF in the run up to Easter, revealed a stampede away from beef, lamb and pork in light of the foot and mouth crisis with a massive six million (14% of the adult population) people eating more chicken.

A MORI poll commissioned by CIWF in the run up to Easter, revealed a stampede away from beef, lamb and pork in light of the foot and mouth crisis with a massive six million (14% of the adult population) people eating more chicken.

  • 1,003 interviews
  • Conducted by telephone between 6-8 April 2001
  • Nationally representative sample (aged 15+) weighted to national profile, and representing c.45 million adults in GB.
  • '*' indicates less than 0.5 of one per cent, but greater than zero

Now some questions about the foot & mouth crisis

Q And which specific types of food, if any, are you eating less of as a result of the crisis..?

Q And which specific types of food, if any, are you eating more of as a result of the crisis..?

  Less More Net Change
  % % 177%
Beef 17 2 -15
Lamb 14 2 -12
Pork 13 3 -10
Chicken 4 18 +14
Fish 2 18 +16
Salmon/Trout 3 7 +4
Vegetarian 2 13 +11
OTHER 3 4 +1
None 72 65
Don't Know 1 *

(Beef + Lamb + Pork) (22) (5) -17
(Fish + Salmon/Trout) (4) (19) +15

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