Neuroscience and marketing: what you need to know

Marketing Week's feature on neuroscience research includes an interview with Ipsos ASI, predicting that neuroscience research business will generate more than five times as much income this year as it did just two years ago.

Marketing Week's feature on neuroscience research includes an interview with Ipsos ASI, predicting that neuroscience research business will generate more than five times as much income this year as it did just two years ago.

Read the full article on Marketing Week - written by Jonathan Bacon, which feature includes an interview with Keith Glasspoole from Ipsos as well as insight from our client John Humphrey at Kimberly Clark.

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