Nine key Learnings from AXA Health's Award-Winning VoC Program
Find out the key takeaways from AXA Health's award-winning VoC program: Empowering storytelling across departments, prioritising customer segments for maximum impact.
Voice of the Customer programmes require a strong strategy, supportive stakeholders and a tenacious and passionate delivery team. Thankfully CX is such a supportive community and AXA Health have kindly shared their top nine learnings during implementation of their award winning VoC programme.
No time to read? Grab these nine takeaways:
1. VoC enables powerful storytelling that engages all departments across the business, driving collaboration and further CX improvement.
2. Helping some people is better than none at all – in the early stages you will not be able to respond to everyone, so avoid over-commitment for example when introducing closed loop.
3. Real-time feedback makes VoC a strong motivational tool, and even the best trained teams benefit from insight that they can work from and leverage to elevate the customer experience.
Download the full case study here.
For five tips on building colleague engagement with your programme click here.