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Understanding Society - A healthy understanding? Global attitudes to health

This publication examines the state of health at both a national and global level, drawing together some of the research carried out by our Ipsos colleagues in 30 countries and across five continents.

Welcome to this international edition of Understanding Society, covering a wide range of health issues: patient experience and expectations, behavioural interventions, the importance of health literacy, the increasing reality of exporting healthcare, the opportunities and challenges of ageing populations – and how Sustainable Development Goals (SDGs) tie many of these themes together

This publication examines the state of health at both a national and global level, drawing together some of the research carried out by our Ipsos colleagues in 30 countries and across five continents. We are also delighted to have exclusive interviews with Dr Flavia Bustreo, Assistant Director-General for Family, Women’s and Children’s Health at the World Health Organization (WHO) and Duncan Selbie, Chief Executive of Public Health England (PHE), an executive agency of the UK’s Department of Health that focuses on health improvement.

Flavia takes a look at the next phase of global health, addressing the impact of ageing societies and the movement of people on healthcare systems and infectious diseases. Duncan outlines his vision for the future of the public’s health, moving beyond doctors and hospitals, and towards social media apps and healthy life choices.

We hope you enjoy reading about the global state of health. Ipsos remains committed to disseminating the insights from our broad range of social and political research, in the belief that this leads to better policy and practice. If you would like to discuss any of the research here, please get in touch.

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