Ethical Investments

Two investors in three (65%) are interested in having their money invested in a socially responsible way, according to a survey carried out by MORI. The research, for Friends Provident and ISIS Asset Management, shows there is also a generation gap — interest in ethical investment rises to three quarters (74%) of investors under 45.

Two investors in three (65%) are interested in having their money invested in a socially responsible way, according to a survey carried out by MORI. The research, for Friends Provident and ISIS Asset Management, shows there is also a generation gap -- interest in ethical investment rises to three quarters (74%) of investors under 45.

Two investors in three (65%) want Independent Financial Advisers (IFAs) to start taking the initiative and ask all investors whether they want to invest ethically, rather than waiting for people to specifically request it -- and the figure rises to three in four (77%) of investors under 45.

Technical details

MORI interviewed a nationally representative quota sample of 2,017 British adults aged 15+ (including 924 with investments) throughout Great Britain on the MORI Omnibus, across 195 sampling points. Interviews were carried out using CAPI (Computer Assisted Personal Interviewing), face-to-face in respondents' homes between 10 and 15 June 2004. Data have been weighted to reflect the known national population profile.

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