Tara Beard-Knowland discusses how to best harness nostalgia in advertising, and how the Halford's ad, `The Trip', has inspired her husband to go camping (and drag her with him).
New Ipsos polling shows the British public are more likely to pick contestants over politicians as being more trustworthy when asked in direct head-to-heads.
New polling data from Ipsos in the UK, conducted 29–30 September 2026, reveals public reactions following Prime Minister Andy Burnham's major speech at the Labour Party Conference this Tuesday. As the Government sets out its policy agenda, the polling explores whether the Prime Minister's address has succeeded in restoring public hope in the nation's future, economy, and public services.
