Princess Kate is the nation’s favourite Royal
New Ipsos poll explores attitudes to the Royal Family and the Monarchy.
New polling from Ipsos explores attitudes to the Royal Family. Fieldwork was carried out 29th February to 3rd March, before recent stories about Kate’s Mother’s Day photograph.
Who is Britain’s favourite Royal?
When asked which Royal they like the most the Princess of Wales (Kate Middleton) is chosen by 38%, narrowly ahead of her husband the Prince of Wales (Prince William). Their figures are broadly unchanged since our last poll on the subject in April 2023.
The figures for Prince Harry are down slightly from last year, and confirm the sharp change from 6 years ago (just before his marriage to Meghan Markle). At that time Prince Harry was the nation’s favourite on 42%, ahead of the Queen 32% and his brother Prince William (30%).
Ipsos Director of Politics Keiran Pedley said of the findings:
There has obviously been quite a lot of interest in Kate in recent days. This isn’t surprising given she is the nation’s most popular Royal, a picture we have seen consistently in recent years. She is particularly popular with older Britons – as is her husband Prince William – but so are most Royals. Reflecting, as we know, that the Royals’ main challenge is that they are much less popular with younger age groups than older ones.
Technical note
Ipsos interviewed a representative quota sample of 1,085 adults aged 18-75 in Great Britain. Interviews took place on the online Omnibus 29th February – 3rd March 2024. Data has been weighted to the known offline population proportions. All polls are subject to a wide range of potential sources of error.
