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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Politics Survey

    Londoners' verdicts on the riots

    New Ipsos polling for BBC London's Inside Out explores Londoners' verdicts on the Metropolitan Police's handling of the riots, how Londoners think the Police should handle any future riots, and what role activities for young Londoners could play in preventing future disturbances.
  • Investors Survey

    Reputation Council Insight & Ideas Report October 2011

    This report explores the challenges of managing reputation in the age of austerity, further discussion of the case for reputation management in terms of the benefits and barriers, and looks from an internal perspective at the purpose and authenticity of company values.
  • Public opinion Publication

    Children's Well-being in UK, Sweden and Spain:

    Status technology and clothing brands play a significant role in creating or reinforcing social divisions amongst children between the `haves' and the `have-nots', according to a new report by Ipsos for UNICEF UK.
  • Investors Survey

    Blinking red light and cute little buzz, where has my BlackBerry friend gone?

    Louise Brice of Ipsos ASI tells MediaWeek that according to our latest TechTracker, nearly 1 in 4 adults have had to go cold turkey during the BlackBerry outage.
  • Investors Survey

    Ipsos announces the successful completion of the acquisition of Synovate

    Ipsos, the parent company of Ipsos, announced yesterday that it successfully completed the acquisition of the Synovate business to become the third largest global market research company.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  • Consumers Survey

    The issues facing media research

    John Carroll, Ipsos MediaCT Senior Director and Chair of the Media Research Group (MRG) on the issues facing media research and why the research industry needs to experiment to achieve change.
  • Investors Survey

    Forecasting - the Asian Way

    Sarah Phillips of Ipsos Health reports from the Ephmra 2011 conference in Shanghai, China for the Huffington Post UK.
  • Investors Survey

    The customer comes first

    Chris O'Brien reports on the changing outlook of Britain's financial journalists
  • Politics Survey

    Why brands need a social media reality check

    Tara Beard-Knowland of Ipsos ASI writes for Campaign Magazine on the theories about the potentially exponential power of social media - and the reality check needed by brands and advertisers
  • Investors Survey

    Social networks: size isn't everything

    Ipsos MediaCT's latest Social Heat index reveals that engagement across social media platforms is not related to audience size and Twitter means more for businesses than Facebook.
  • Market Research Publication

    Winning with Shoppers

    In this thought piece, John Coll and Lindsay Cowan explain why retailers and manufacturers should work on a collaborative process of building shopper-centric business plans which deliver clear value propositions for the shopper.