Tara Beard-Knowland of Ipsos ASI says in Campaign magazine that the British Heart Foundation's 'Stayin Alive' ad combines of lots of different elements that makes an ad oh so effective.
The latest Ipsos Political Pulse, conducted online between 5-9 June 2026 among 2,247 British adults aged 18+ explores attitudes towards leading UK politicians.
The research, by Ipsos, the Policy Institute at King’s College London, and UK in a Changing Europe, compares attitudes today with those in 2016 and at various points since, as well as revealing public opinion on the future shape of the UK-EU relationship and how different policy pledges on the EU could help or hinder the Labour government’s chances at the next general election.
