Tara Beard-Knowland of Ipsos ASI says in Campaign magazine that the British Heart Foundation's 'Stayin Alive' ad combines of lots of different elements that makes an ad oh so effective.
Over half of Scots (51%) think that energy policy should be devolved to the Scottish Government, while a quarter (25%) feel responsibility should be shared equally with the UK Government and 14% that it should be reserved to Westminster.
New polling data from Ipsos in the UK, carried out 17-21 April 2026 (before the attack at the White House correspondents’ dinner), explores British public attitudes towards King Charles III’s upcoming state visit to the US.