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A to Z of Qualitative Methods and Techniques
Ipsos's qualitative team bring people and policymakers together, giving you insights which spring from a real understanding of people's lived experience. Our creative research helps drive the social and policy agenda and enables our clients to make better decisions.
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Is Britannia cool again?
Deborah McCrudden, Managing Director at Ipsos ASI looks at how "being British" is depicted in our advertising for Brand Republic.
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Day of Discovery
A new method combining back-to-back group discussions and depth interviews in one day, one location.
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Qualitative Research and Web 2.0
Create more ways to engage with participants, using blogging, apps, and project websites. These tools add more value to face-to-face research - at low cost.
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Ipsos Political Monitor December 2012
The December Ipsos Political Monitor shows that despite the public's economic optimism falling sharply, Ed Balls has lost his lead over George Osborne in being seen as the most capable Chancellor.
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Understanding Society December 2012
This issue of Understanding Society brings together experts from across the Ipsos Social Research Institute to consider the period of extraordinary change many nations have witnessed over the last few years, since the 2007/8 global economic crisis.
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21st Century Welfare
This report, bringing together Ipsos's latest research, examines the giant evils as conceived by Beveridge, places them in the context of today's society and explores how they are experienced.
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Poll on Gay Marriage
A new Ipsos poll on attitudes to gay marriage found that around three quarters of people are unopposed to gay marriage.
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What do consumers think of 4G?
New findings from the Ipsos Tech Tracker show that more than half of UK adults are aware of 4G technology, write Gavin Sugden and Aakanksha Haran in Brand Republic.
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Fewer than half of Scottish solicitors use social media for networking
Solicitors under 45 are most likely to use social media platforms in Scotland according to Law Society of Scotland research - but fewer than half currently use the three main social media platforms for professional purposes