Ipsos Marketing appoints new Head of Market Understanding & Measurement

Stephen brings more than 16 years of cross sector experience to Ipsos Marketing. He joins from TNS Global where he was Global Account Director, having previously held the positions of Group Director in the UK and Director, Client Services & Insights for seven years with TNS in Hong Kong.

Prior to this Stephen was a founding member and Director of Interactive Audience Measurement Asia (iamasia), creating Greater China’s first internet audience measurement tool, delivering data and insight to media owners and buyers, whilst establishing iamasia as a well-known name throughout Asia Pacific advertising, digital and media communities. He has an M.A. in Communication from Washington State University and a B.A. in English Literature and Philosophy from the University of Sheffield.

“I am delighted to welcome Stephen on board as our new Head of Market Understanding & Measurement in the UK. He is a seasoned industry expert with a diverse international background. I look forward to building on his long track record of success” said Rob Myers, Managing Director UK Ipsos Marketing.

Speaking about his new role, Stephen said:

“I was attracted to this role for a number of reasons. The Market Understanding and Measurement team at Ipsos Marketing is uniquely placed as the only dedicated team in the industry focusing on foundational understanding of consumer and shopper needs and behaviours - an exciting place to be that resides at the very core of insight-gathering.  Ipsos’ practice specialism offers clients access to true subject experts backed by the breadth and resources of the Ipsos global network.  There is considerable investment and momentum behind digital capabilities and new research methods, and a forward-looking culture that rewards innovative thinking.  The combination of these factors makes for a ‘perfect storm’ of opportunity to raise the bar and deliver faster, richer and more relevant outcomes for clients."

About Ipsos Marketing

We do research for marketers. We deliver work that shapes and underpins marketing decisions. We help marketers understand their markets, innovate and build their brand portfolio and maximise sales to get the best return on their investments. We help marketers by providing unequalled research expertise throughout their innovation and brand development process. We deliver in-depth understanding of the drivers of consumer choice and of the marketing challenges faced by our clients.