Research for the Royal Mail

Four in five households across seven major UK cities believe that, no matter who delivers their mail, it should be delivered six days a week, says an Ipsos survey for the Royal Mail.

New research conducted by Ipsos for the Royal Mail has revealed households in seven of the UK’s major cities agree that no matter who delivers the mail, they should deliver six days a week. The research showed that 94% of households thought it important (essential / very important / fairly important) that they are able to collect undelivered items from a local mail collection facility.

Additionally, the research revealed a strong dependence on a six-day-a-week service – with nearly two-thirds (66%) of households depending completely, a great deal or a fair amount on a working week plus Saturday mail service.

Technical Note

  • Fieldwork dates: 11th – 18th December 2013 (Birmingham, Edinburgh, London and Manchester); 16th – 21st January 2014 (Bristol, Glasgow, Liverpool)
  • All figures in percentages
  • Base: All Adults in Birmingham, Bristol, Edinburgh, Glasgow, Liverpool, London and Manchester
  • Data have been weighted to the known household size profile in each city.
  • Interviews conducted online
  • An asterisk represents a percentage less than 0.5 but greater than 0
  • Numbers may not always add up to 100% due to computer rounding or multiple answers

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