Reunion Sites
One in four home internet users report that they have visited a reunion site such as FriendsReunited in the last three months (27%), according to MORI's research for the Mintel Internet Quarterly Report.
Sites which put old friends -- and old flames -- back in touch with each other have been a surprise hit of the post dot.com era. Particularly popular among middle aged internet users (51% of visitors are aged 35-54), reunion sites also attract an above average proportion of those who are married or co-habiting -- fuelling speculation about the potential these sites have to rekindle more than just friendship.
From the online marketer's perspective, users of reunion sites represent a real prospect: they tend to be from better-off households, and use the internet more frequently both at home and elsewhere.
Top Online Activities In The Last Three Months
Base: All GB home internet users aged 15+ (798), July 2003
| % | |
|---|---|
| Paid bills / transacted online | 37 |
| Downloaded music / video | 29 |
| Visited reunion website | 27 |
| Sent digital camera pictures | 26 |
| Downloaded games, software or ringtones | 23 |
| Watched streaming media | 23 |
| Used Instant Messaging | 19 |
| Played online games | 18 |
| Sent e-cards | 17 |
Usage Of Internet / Reunion Sites by Age
Base: GB public aged 15+ (2,019), July 2003
| Use of internet anywhere | Visited reunion website in the last three months | |
|---|---|---|
| % | % | |
| 15-24 | 60 | 6 |
| 25-34 | 65 | 19 |
| 35-44 | 64 | 16 |
| 45-54 | 53 | 17 |
| 55+ | 23 | 3 |
Profile of Reunion Site Visitors
Base: All GB home internet users aged 15+ (798), July 2003
| Gender | % |
|---|---|
| Male | 55 |
| Female | 45 |
| Age | |
| 15-24 | 8 |
| 25-34 | 32 |
| 35-44 | 27 |
| 45-54 | 24 |
| 55+ | 9 |
| Social Grade | |
| AB | 35 |
| C1 | 39 |
| C2 | 19 |
| DE | 7 |
Profile of Reunion Site Visitors
Base: All GB home internet users aged 15+ (798), July 2003
| Visited reunion website in the last three months | All home internet users | |
|---|---|---|
| % | % | |
| Working full / part time | 81 | 71 |
| Not working | 19 | 29 |
| Single | 20 | 26 |
| Married / co-habiting | 73 | 68 |
| Widowed / divorced / separate | 7 | 6 |
