Reunion Sites

One in four home internet users report that they have visited a reunion site such as FriendsReunited in the last three months (27%), according to MORI's research for the Mintel Internet Quarterly Report.

Sites which put old friends -- and old flames -- back in touch with each other have been a surprise hit of the post dot.com era. Particularly popular among middle aged internet users (51% of visitors are aged 35-54), reunion sites also attract an above average proportion of those who are married or co-habiting -- fuelling speculation about the potential these sites have to rekindle more than just friendship.

From the online marketer's perspective, users of reunion sites represent a real prospect: they tend to be from better-off households, and use the internet more frequently both at home and elsewhere.

Top Online Activities In The Last Three Months

Base: All GB home internet users aged 15+ (798), July 2003

Usage Of Internet / Reunion Sites by Age

Base: GB public aged 15+ (2,019), July 2003

Profile of Reunion Site Visitors

Base: All GB home internet users aged 15+ (798), July 2003

Profile of Reunion Site Visitors

Base: All GB home internet users aged 15+ (798), July 2003