Scots Top Poll As Dedicated Followers Of Fashion
Shopping is No Longer a Female Preserve
Shopping No Longer a Female Preserve
Carol Smillie is Best Dressed Scot
The Scots have been confirmed as a nation of designer label lovers in a new survey to mark the opening of the country's latest designer outlet shopping village - Gretna Gateway. The poll also appears to dispel the generally held belief that fashion is a female domain and puts television favourite Carol Smillie at the top of Scotland's best dressed list.
The Gretna Gateway poll, conducted by MORI Scotland, shows that a massive 52% of Scots buy designer label clothes compared to a GB average of 43%, (44% in the South, 41% in the Midlands and Wales and 41% in the North of England).
The survey also found that more Scots men than women buy designer label clothes at least once a month (17% men compared with 15% women) with 37% Scots men aged 18-34 buying them at least once a month compared with just 24% women in the same age bracket.
The nation's traditional canny nature was also confirmed with 52% of value conscious Scots saying that they would buy more designer label clothes if they could afford it, compared with 43% GB wide.
Scots also put Carol Smillie (19%) at the top of their best dressed list ahead of nearest rivals Sean Connery (18%), Ally McCoist (13%) and Kirsty Young (9%).
Technical details
The Gretna Gateway / MORI poll, conducted this month, questioned 990 Scottish adults (18+) and 1,073 adult respondents GB-wide on how often they bought designer label / famous brand name clothes, whether they would buy them more often if they could afford it, how much they spent on clothes per year and who they thought was the country's best dressed Scot. Interviews were conducted face-to-face.
