The Scouts Today

Two years after re-launching its identity and programme, The Scout Association commissioned MORI Social Research Institute to determine some key aspects of how the long-established movement is viewed today.

Awareness of the organisation is high. More than four in five (86%) British people say they have heard of the Scout Association, higher than all other youth groups measured. The Scouts also scored highly on trust with two thirds (67%) saying they trusted the organisation. The public sees the organisation as 'adventurous' (77%), 'exciting' (61%) and 'environmentally focused' (67%).

The qualitative research that MORI undertook shows that what appeals to parents about Scouting are its values, the skills it teaches and the opportunities it offers young people.

Technical details

MORI conducted four focus groups among parents of children aged 6 -14. They were held across England between the 30 April and 1 May. MORI then interviewed a nationally representative sample of 1,953 (in the first wave of research) and 1,958 (in the second wave of research) adults aged 15 and over in 198 different sampling points. Interviews were conducted face-to-face, in-home, between 5-10 and 19-24 June 2003.

Topline Results

• 1,953 respondents aged 15+ across Great Britain
• Interviewed face-to-face in-home
• Between 5-10 June 2003
• An asterisk (*) indicates a percentage of less than 0.5% but greater than zero
• Data have been weighted to reflect the national profile
• Base all, unless otherwise stated

Q1 What are the names of the first two or three youth orientated associations or groups that you can think of?

Q1+Q2 Now looking at this list are there any youth orientated organisations that you didn't mention earlier on that you recall thinking about?

The Sum Of Q1 + Q2

Q3 Looking at this card, to what extent would you say you trust or distrust the following organisations?

Q4 To what extent do you agree or disagree with the following statements?

Q5 Looking at this card, to what extent would you say The Scout Association is ...?

Topline Reults

• 1,958 respondents aged 15+ across Great Britain
• Interviewed face-to-face in-home
• Between 19-24 June 2003
• An asterisk (*) indicates a percentage of less than 0.5% but greater than zero
• Data have been weighted to reflect the national profile
• Base all, unless otherwise stated

Q Which organisations, if any, do you associate with each of the following phrases?