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How should the banking sector respond to the cost-of-living crisis?
With the British public increasingly anxious about the economy, we asked Business Journalists which sectors they felt were leading the way in supporting customers through the cost-of-living crisis and what the banking sector could do to support customers during this time.
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Beyond Omnichannel To Convergent Commerce Ecosystems
Integrating retail into consumers’ everyday lives
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Making the most of our regrets
What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.
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Get on board the (savings) equality train
Alpa Shah examines the rapid exacerbation of wealth inequalities in the cash savings market as a direct result of the COVID-19 crisis and argues this is unlikely to change without radical, yet sensitive solutions.
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My Top 10 Predictions for UK retail financial services in 2020
What does 2020 have in store for the retail financial services sector? Read all about the big consumer trends and what the regulator might have in store for providers in a new blog by Research Director, Alpa Shah.
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Are You Using Yesterday's Forecasting Tools for Today's Innovations?
The innovation process has changed dramatically over the
last several years and yet the primary forecasting tools
available to Marketers are basically the same as those used
in the 1970s.