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Ipsos Research Highlights - 9 October 2020
In this week's Ipsos Research Highlights we explore the UK’s position in the world, who the public would blame if a 'no deal' is reached and although Rishi Sunak's ratings are slowly declining, he remains ahead both party leaders.
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Lockdown TV: Staying close to your audience
This article explores the key findings from our Lockdown TV study with Thinkbox to demonstrate the importance of staying close to your audience in order to deliver on their needs.
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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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Ipsos Research Highlights - 25 September 2020
In this week's Ipsos Research Highlights include public support of further measures to control the pandemic, a fall in ratings for both the Prime Minister and the Government but Rishi Sunak remains popular.
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Ipsos Research Highlights - 11 September 2020
In this week's Ipsos Research Highlights include where the British public plan to go on holiday, whether the public globally prioritise economic growth or health and wellbeing and we share the latest findings from our coronavirus testing programme.
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Ipsos Research Highlights - 28 August 2020
In this week's Ipsos Research Highlights the Conservatives see a drop in their ratings, we explore how many parents are staying positive during the pandemic and whether Britons are happy to continue working from home.
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Building reputation resilience before a crisis
How do you prepare for a crisis like no other? What unifies companies that survive and thrive when disaster strikes? One thing is clear, the role of corporate communicators in building resilience has come into sharp focus in 2020.
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Ipsos Research Highlights - 14 August 2020
In this week's Ipsos Research Highlights we explore how pessimistic the British public are about the next 12 months, share our latest findings from the coronavirus home testing programme, as well as Britons' top concerns.
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Ipsos Research Highlights - 24 July 2020
In this week's Ipsos Research Highlights we look at how the public feels about wearing face masks in shops, their priorities for British infrastructure and where they place themselves on the political scale.