Search
-
A New Type of Data: why video research has ballooned
Video isn't just a great tool for qualitative learning, it can provide a rich source of quantitative data, too. It can get us closer to real, detailed, consumer-led insights. If we can learn better and deeper from video, shouldn’t we have it at the centre of more of our consumer research?
-
Pillars of Popular Culture Blog: Spell Binding Content
This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
-
Speed dating with innovations: What’s your innovation’s pick-up line?
This white paper explains how the communication of innovation has changed drastically and how consumers have adapted to this new reality.
-
Ipsos Update - July 2019
July’s edition of Ipsos Update presents our latest research and white papers on topics including refugees and human rights, online security and trust in the media, Out of Home advertising and subscription services.
-
Project Understanding: The Global Refugee Crisis
In this special report, Ipsos contributes to building a better global understanding of the benefits of welcoming refugees.
-
The Brand Builders Fight Back
Discover how long term brand building supported by strong creative and great customer service can cause your brand to be thought of at the moments that matter.
-
On the Move: Measurement for Out of Home Advertising
The changing dynamics of a modernising medium and how to get more from Out of Home (OOH) advertising.
-
GP Patient Survey: Experiences of young carers
Joanna Barry looks at data from the 2018 GP Patient Survey (GPPS) to see what the survey tells us about the experiences of young carers (aged 16 to 24 years old).
-
Fatherhood can be a stressful and isolating experience – but maintaining close friendships can help
Ipsos was commissioned by Movember to undertake research with men in Canada, the UK, USA and Australia to investigate their social connections, with a specific emphasis on fatherhood and the impact of becoming a father.
-
Ipsos Update - June 2019
June’s edition of Ipsos Update presents our latest research and white papers on topics including mystery shopping, global views on Europe, ethics in social media research and ageing in Japan.