Pillars of Popular Culture Blog: Spell Binding Content

This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.

News of the remake of cult 90s movie ‘The Craft’ was greeted with glee by the #witchesofinstagram. There is a plethora of new content being developed around this theme right now – from the return of Sabrina and Charmed, alongside newer franchises such as A Discovery of Witches and Strange Angel.

It is clear that witches are having a moment in popular culture. Our latest Pillars of Popular Culture blog explores how you can tap into this trend; exploring how to best deliver content with broad appeal, without alienating a vocal community who wants positive representation.

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