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Britons Predict 2026: less than half think Starmer will still be PM at the end of next year as expectations for the economy remain gloomy
27% feel optimistic about 2026 being a better year than the one just gone, while 31% believe it will be worse than 2025.
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Economic optimism remains near historic lows, capping a year of rock-bottom public sentiment
Britons’ top four issues facing the country have remained the same since August: immigration first, followed by the economy, the NHS, and inflation.
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Half of Britons oppose resident doctors’ strikes, highest proportion recorded by Ipsos
The proportion of those opposing the strikes has grown to 49%, the highest proportion Ipsos has recorded to date.
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Proportion of Britons who have taken or know someone who is using weight loss injections doubles in the past year
The proportion of Britons who have taken or know someone who has used weight loss injections has more than doubled from 13% in 2024 to 28% in 2025.
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Scotland Trends
Scotland Polls and Trends: Ipsos polls on Scottish voting intention, attitudes towards parties and leaders, the issues that face Scotland and Scottish Independence.
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Donald Trump, Andrew Mountbatten-Windsor, and Keir Starmer top Britain’s naughty list for 2025
For the second year running US President Donald Trump is at the top of the naughty list.
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Parent Poll Wave 15: Childcare Use and Childcare Entitlement Expansion
Ipsos' latest research for the Department for Education gathered evidence in May/June 2025 in England on childcare use for families with children aged 0–4. It also explored awareness and experiences of the 2024 and 2025 government childcare entitlements expansion. The sample consisted of a total of 2,000 parents of children aged 0-4.
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Ipsos in the UK - Policy & Evaluation Spotlight Projects
Throughout 2025, our evaluations have influenced policy across the UK nationally, regionally, and internationally. These are some of our most impactful projects this year.
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Britons have noticed little progress in government delivery on the public’s most important priorities
Few say they have noticed progress being made towards achieving the government’s milestones and priorities.