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Public split on whether announcement to delay/cancel Net Zero policies was right or wrong
But trust in the Conservatives on climate change and to reduce cost of living remains low.
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The Ipsos UK Podcast
Welcome to Ipsos's UK Podcast - a podcast covering our latest market research and insights into life, business and society in the UK. Subscribe below.
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Almost 9 in 10 say Britain needs a fresh team of leaders
The latest Ipsos Political Monitor has found almost 9 in 10 say Britain needs a fresh team of leaders.
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Dare to be a TikTok MISFIT: How KitKat shaped a cultural moment and championed Brand Success
In early 2023, KitKat Japan unveiled its noteworthy KitKat YOKUBARI DOUBLE ad on TikTok. Masterfully adhering to social media codes while injecting a burst of creative brilliance resulted in an authentic Misfits story.
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Understanding experiences of minority beliefs
Qualitative research for Ofcom looks at experiences of minority beliefs on online communication platforms.
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Half of Scots expect positive energy security impacts from new North Sea oil and gas drilling licences
Scottish public support for improving the energy efficiency of homes and businesses and investing in renewables is higher than it is in Great Britain as a whole, according to new Ipsos polling in Scotland.
Custom Panels
Robust online proprietary panels for longitudinal research at scale.
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British public say roads and public buildings are priorities for infrastructure investment
New Ipsos polling explores public attitudes to Britain’s infrastructure in general and who is considered to blame for recent school closures due to RAAC concerns.
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Perceptions of businesses’ focus on economic challenges vs climate change
A new Ipsos survey commissioned by Mars reveals how the public views the balance business needs to strike between addressing economic challenges and tackling climate change.
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Conversations with AI Part II: Unveiling AI quality in qualitative workstreams
In this white paper we explore how generative AI can be used within qualitative research.