Perceptions of businesses’ focus on economic challenges vs climate change

A new Ipsos survey, commissioned by Mars, found that despite current difficult economic circumstances, on average 69% of adults across the world’s seven largest economies think businesses should focus the same amount (32%) or more (37%) on tackling climate change rather than economic challenges. The research involved 14,468 people in the USA, UK, China, Japan, Germany, France, and India.

It also found that nearly half in the world's seven largest economies place “a great deal” of responsibility on multinationals businesses and governments to make changes to address climate change.

• Full results can be found in the tables below.

Technical Note

The quantitative research was carried out by Ipsos on behalf of Mars, Incorporated. Ipsos interviewed a total sample of 22,469 across 11 countries - adults aged 16-75 in the United Kingdom (2,168), France (2,037), Germany (2,083); aged 18-75 in USA (2,179) and Australia (2,000); aged 18-65 in South Africa (2,000), Brazil (2,000) and Japan (2,000); aged 18-60 in Mexico (2,001); aged 18-55 in China (2,000); and aged 18-50 in India (2,001). The survey was conducted using an online i:omnibus and online ad hoc methodology, depending on the country, between 11th and 23rd August 2023. The samples in Brazil, China (mainland), India, Mexico and South Africa are more urban, more educated, and/or more affluent than the general population. The survey results for these countries should be viewed as reflecting the views of the more “connected” segment of their population.

The 7 of the 11 countries from the results of the world's 7 largest economies in 2023 as per GDP sourced from IMF data involving 14,468 respondents across the US, UK, China, Japan, Germany, France and India.

Quotas sample of the interviews have been applied on gender, age, region (represents urban sample In China and India) and working status, and data has been weighted to the known offline population proportions for those variables. “The Global Country Average” reflects the average result for the world’s 7 largest economies where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result.