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Britons are open to the use of AI in the NHS, but are split on whether it presents more risk or reward
The British public is comfortable rather than uncomfortable with a range of uses of AI in healthcare, particularly reminding patients to book follow-up appointments (61%), helping to identify potential health risks or early signs of disease via wearable devices (48%) and helping to identify those at increased risk of chronic illnesses (48%).
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Labour seen as the biggest factor behind the country’s economic woes as three in five think a recession likely within next year
Three in five (61%) Britons think a recession is likely within the next year.
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Customer Interactions Matter
Unlock the Power of Real-Time Retail Insights with Mystery Shop Essentials.
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Perfect Retail Execution Matters
Elevate Your Retail Game with Strategic Insights from Audit Essentials
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Unlock the power of the creator economy
The Creator Economy is booming and with it, the opportunity for brands to drive real engagement through authentic voices.
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President Trump's first 100 days: US considered less of a force for good in world than China for first time ever
In Britain, just two in five (39%) say US is a ‘force for good’ in world – down 17 ppts from October 2024.
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Two thirds of Britons say the total number of people entering the UK is too high
Two in three (67%) Britons believe the total number of people entering the UK is too high, with 43% stating it is "much too high."
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Ipsos Economic Optimism Index falls to historic low
Current net figure of -68 even slightly lower than levels recorded during some of the most challenging economic periods in recent history, including January 1980 recession, 2008 financial crash, and the 2022 start of the cost-of-living crisis triggered by the COVID-19 pandemic and invasion of Ukraine.
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Local Elections: Voters lack confidence in all main parties to deliver, with Reform UK poised to do well
New research from Ipsos in the UK sheds light on the factors shaping voter decisions in the upcoming local elections on May 1, 2025.