Unlock the power of the creator economy
The Creator Economy is booming and with it, the opportunity for brands to drive real engagement through authentic voices.
Working with creators goes beyond follower counts. It’s about understanding their world and knowing how to empower, partner, and inspire them on and off platform.
Ipsos specialise in connecting brands with creators who matter. From influencers with millions of followers to niche voices across TikTok, Instagram, YouTube, and beyond, we’ve helped brands solve complex challenges across:
- Mindsets, motivations, and the influencer journey
- Content trends, audience behaviours, and how to leverage them
- Aligning creator strategies with wider marketing plans
What sets us apart?
Precision recruitment. We use custom processes to recruit high-quality, verified creators backed by authenticity checks and pre-screening for topic expertise.
Creator-first engagement
We build meaningful connections by understanding creators’ real needs, from collaboration and recognition to flexible incentives based on audience size.
Brand leverage
We use the strength of the Ipsos brand (and trusted partners) to offer creators unique experiences that foster lasting relationships.
Quality moderation
Our expert moderators bring deep empathy and insight into creator culture, facilitating open conversations that uncover what really matters.
We understand the landscape, from Gen AI disruption to shifts in platform algorithms and creator mental health. That context means richer insights, deeper understanding, and more powerful strategies.
Ready to level up your creator strategy?
Download the one-pager to see how we can help you engage smarter and drive real impact in the creator economy.
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