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Brand
How do you create a brand that evolves and wins with changing context?
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Labour strengthens position in Scotland as Ipsos poll shows a close race
Ipsos’ first Scotland poll for STV News since the General Election was called indicates a very close race between the SNP and Labour in Scotland
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Nearly half say the Conservatives are having a bad campaign
Ipsos’ latest polling reveals that around half (48%) now think that the Conservatives have had a bad campaign since the General Election was announced in May.
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Ipsos political polling methodology in Scotland
Ipsos’s current political polling design in Scotland.
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Just one in five would describe Britain today as doing 'great'
New polling by Ipsos explores public attitudes towards Great Britain
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Public Services Face Crisis of Confidence as Election Looms
New Ipsos UK study reveals a public deeply dissatisfied with the state of public services in the UK.
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The Ipsos AI Monitor 2024: Changing attitudes and feelings about AI and the future it will bring
Is Artificial Intelligence a friend or a foe? People are unsure whether to be excited or nervous about a future with AI.
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Labour lead Conservatives by 20 points in first Ipsos voting intention poll of the General Election campaign
Highest number think Labour ready for government since late 2022 (47%)
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Starmer seen as more likely to offer Britain a fresh start and improve public services
43% think a Labour government with Keir Starmer as Prime Minister is likely to offer Britain a fresh start.
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Ipsos Update – June 2024
Generations, Equality, Pride … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.