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Communicating your brand purpose - Why you should not believe everything people say
Many of the world's largest companies have embraced the concept of Brand Purpose and are orientating their brands around it. But how much are consumers actually influenced by a brand having a clear purpose that focuses on the wider world and does this affect their likelihood to buy a product? In this paper Jon Harper and Marcus Reidy from Ipsos Connect explore both whether brand purpose affects consumers' opinion of a brand and whether a positive reaction increases their likelihood to buy.
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UKIP is the party the public least like to see influence a government, the SNP is second
In this month's Political Monitor, Ipsos asked the public which parties they'd least like to see having influence over the government in the event of a hung parliament.
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The Political Triangle 1987-2013
Relative importance to voters of policies, leaders and party as a whole
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Conservatives and Labour still close in the polls
With the opening weeks of the election campaign behind us, Ipsos's Political Monitor finds the Conservatives and Labour still fighting it out in the race for Number 10.
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How much do companies listen to NGOs?
NGOs believe their relationship with companies is crucial and their influence will only grow as CSR becomes more deeply embedded in company behaviour. Ilana Tyler-Rubinstein asks: do companies really pay attention to NGOs?
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Alcohol Purchasing - The Consumer Perspective Infographic
Ipsos Marketing were approached by Off Licence News to create the consumer perspective for The Drinks Retailing Awards 2015. The research provided insight into consumer and shopper preferences and how this impacts on retailers in the alcohol sector.
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Labour's Long-Term Decline in Scotland
The origins of the Labour party's decline in Scotland and the parallel rise of the SNP go back much further than the Independence Referendum, writes Mark Diffley in the Huffington Post.
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What do MPs think of randomised controlled trials (RCTs)?
A survey of MPs' attitudes has found unexpected support for using randomised controlled trials to test social policy. It also found tensions over fairness, and a preference for personal stories when talking to the public.
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85% of election candidates think Britain is `not building enough homes'
A new survey by Ipsos published today by Inside Housing ahead of the general election has found 79% of Prospective Parliamentary Candidates in marginal constituencies agree that there is a housing crisis in Britain.
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Ipsos Election Briefing
Ipsos's Election Briefing - held on 10 April 2015 - reveals the views of our elected (and unelected) politicians on how companies should act, industry favourability, lobbying, and the issues facing Britain today.