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Leveraging the potential for 'word of mouth' and 'word of mouse'
How to make Re-transmission work for a brand, including examples from the 2012 Super Bowl.
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Perceptions and experiences of antisemitism in the EU
Ipsos was commissioned by the EU's Fundamental Rights Agency to conduct an online survey of Jewish people, researching their perceptions and experiences of antisemitism.
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Making ads work globally
Eleanor Thornton-Firkin from Ipsos ASI writes about how brands can work to make their ads work globally.
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Sexual and sadistic violence in films
Ipsos MediaCT investigated the opinions on and effects of sexual and sadistic violence in films for the British Board of Film Classification (BBFC).
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Ipsos MediaCT Tech Tracker
Ipsos MediaCT Tech tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology.
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Is the rehabilitation revolution winning in the fight against crime?
Research Director, Helen Powell, discussed the London Youth Reducing Reoffending Programme, its challenges and sucesses.
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A better understanding of youth crime
Vickie Chamberlain explores the relationship between victimisation and offending and what can be done to support young people
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Ipsos Autumn Statement Poll
Three in ten British adults think people like them are being asked to do too much as a result of the government's response to the economic crisis while seven in ten say the very rich are not doing enough, according to a new Ipsos poll
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A to Z of Qualitative Methods and Techniques
Ipsos's qualitative team bring people and policymakers together, giving you insights which spring from a real understanding of people's lived experience. Our creative research helps drive the social and policy agenda and enables our clients to make better decisions.
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Is Britannia cool again?
Deborah McCrudden, Managing Director at Ipsos ASI looks at how "being British" is depicted in our advertising for Brand Republic.