Ipsos MediaCT Tech Tracker
Ipsos MediaCT Tech tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology.
At Ipsos MediaCT, we have been tracking Media, Content and Technology trends since 2006, providing robust and in-depth insight into tech ownership, internet access, content consumption and the connected home. Each quarter we share our findings with our clients and are delighted to invite you to view and download our report and interactive brochure.
Our most recent wave of fieldwork was conducted during April, using our face-to-face omnibus. We talked to a representative sample of circa 1,000 consumers from across Great Britain, including:
- 100 tablet owners
- 450 smartphone owners
- 410 social networkers
- 420 gamers, including 270 Wii owners; 160 PS3 owners and 150 Xbox 360 owners
- 130 people who have used official free streaming or catch up services to watch TV series in the last year
More insights about Media & Entertainment
