Leveraging the potential for 'word of mouth' and 'word of mouse'
How to make Re-transmission work for a brand, including examples from the 2012 Super Bowl.
The impact of ‘word of mouth’ is fascinating. How are people talking about the ad, what is their interpretation of the brand and how did it make them feel?
In this thought piece we look at how to make Re-transmission work for a brand, including examples from the 2012 Super Bowl.
