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Big (Data) is Beautiful
In his newest blog for MediaWeek John Carroll talks about the rise of server data, what it is and what implications it might have on future research.
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Lord Hodgson Charities Act Review
General public research conducted by Ipsos's charities team to feed into the Lord Hodgson Charities Act Review
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Work and the welfare system
The research was commissioned to help DWP implement Universal Credit by providing detailed information on views and attitudes to work, internet use and budgeting skills among a representative sample of claimants who would be impacted by the transition to Universal Credit.
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Making the most of the fuzzy front end
When it comes to new product development it's important to take a strategic view of the fuzzy front end, write Joe Marshall and Annie Tokatlian, Ipsos Marketing in Brand Republic.
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Better Measurement for Stronger Brands
When we combine market effects with attitudinal measures, we can build stronger brand relationships and more importantly, achieve a better business result.
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Painting the town red, white - and green?
Louise Brice discusses how leading brands are using outdoor advertising and painting the streets red, white & grey in a bid to cut through the noise.
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Public attitudes towards electrical safety in the home
Ipsos recently conducted the third wave of a general public survey around attitudes towards electrical safety in the home for the Electrical Safety Council (ESC).
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Understanding Society July 2012
In our latest Understanding Society newsletter, we consider public service reform in the UK, and the future challenges they face in meeting public expectations at a time of severe spending constraints.
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Twitter is on the move but Facebook still tops the tree
New research from Ipsos MediaCT's Tech Tracker shows that over 4 in 10 GB adults have used Facebook and YouTube in the past 3 months.
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The Ideal Society - Trends
Q People have different views about the ideal society. For each of these statements, please tell me which one comes closest to your ideal.