Better Measurement for Stronger Brands
When we combine market effects with attitudinal measures, we can build stronger brand relationships and more importantly, achieve a better business result.
By combining both the inherent desire people have for a brand and the in-market realities they face in purchase decisions, we can measure brand resonance and ultimately learn how to strengthen relationships to stimulate demand.
In this paper we show how we can measure the strength of brand relationships in a way that is both quick and simple.
But most importantly, we can measure it in a way that links to business results.
