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Boris vs Ken
As nominations open for candidates for May's Mayoral election in London, a new Ipsos poll for BBC London shows that the race for City Hall is extremely close between Boris Johnson and Ken Livingstone.
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Public confidence among Scots in the economy grows a little but remains in the doldrums
Amid mixed news about the state of the UK and Scottish economies, pessimism among the Scottish public still outweighs optimism.
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Going public on the private screen
The rise of the smartphone has coincided with the increased popularity, and normality, of social media usage. How are the two connected?
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From World Cups to the Poll Tax: what influences support for independence?
Analysis of our polling since the late 1970s shows that several factors will play a role in persuading voters.
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35 years of Scottish attitudes towards independence
An analysis of three decades of Ipsos polling on attitudes towards independence in Scotland.
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Personal Priorities
Claire Lambert in Public Finance discusses how disabled people can benefit from personalised services and the impact of the Right to Control Trailblazers.
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Ipsos Cancer Research Poll
A recent Ipsos poll conducted by Cancer Research UK and funded by Tesco found an apparent lack of awareness of the symptoms and signs of cancer amongst adults in Northern Ireland.
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After Fukushima Public Opinion is Still Unclear on Nuclear Power
Bobby discusses the impact of the Fukushima tragedy on public opinions of nuclear power.
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After Fukushima
A year on from the Tohoku earthquake and tsunami which created a succession of failures in the Fukushima I Nuclear Power Plant in Japan, Ipsos has brought together a pamphlet of its latest thinking on public attitudes to energy policy around the globe.
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Pulling on his heartstrings
Tara Beard-Knowland of Ipsos ASI reminds us in Campaign that emotion is for everyone and that telling a great story can make your brand a hero.