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Back to school for the banks
Milorad Ajder of the Ipsos Reputation Centre comments in GFS News on why UK banks need to put the customer at the heart of what they do.
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Investing for the Good of Society
This investigates the potential for marketing social investments to mass affluent investors in the UK.
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Living with Difference
A study for the University of Leeds, measuring attitudes towards minority and outsider groups in Leeds and Warsaw.
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Disability in the media
The majority of the the public is unable to name a high-profile celebrity with a disability, according to a new Ipsos survey conducted for Mencap.
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Polls Apart: The SNP Victory in Scotland
Mark Diffley writes for Holyrood Magazine that people shouldn't be too suprised at the scale of the SNP's victory
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The Coalition's balancing act
What can public opinion polling tell us about the strength of the coalition and where it should go from here? By Sarah Pope and Helen Cleary for politics.co.uk.
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Smartphones on the rise - but for how long?
Last year saw a surge of activity surrounding the smartphone industry. That was in 2010 - has this changed at all in 2011?
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The Road to Digital Success
What do we know today about what characterises the most effective digital advertising?
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A Guide to getting the best out of your Segmentation Analyses
A good segmentation study identifies and profiles promising target markets so that you can reach them with optimal marketing mixes.
The purpose of this paper is to provide a step-by-step guide to best practice in developing meaningful and relevant segmentation solutions. -
Crossing the Digital Radio Divide
John Carroll, Senior Director at Ipsos MediaCT, provides a status report on radio's progress towards a digital Britain.