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Ipsos Research Highlights - August 2019
This month's Ipsos research highlights includes first views of Boris Johnson who begins his term as Prime Minister as satisfaction with the government hits a historic low. Elsewhere, we explore public attitudes to a no deal Brexit; and there is continued concern about the NHS.
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Sticking with the status quo - a risky bet for the gambling industry
Gambling companies are facing an increasingly cynical atmosphere in the UK. Lawmakers, the general public, and wider stakeholders are questioning the integrity of the industry's business model and challenging the societal licence to operate in its current format. What can communicators within the sector do to proactively build trust in the industry, and how can this improve its reputation?
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Reputation resilience in the age of ‘fake news’
As the transmission of misinformation is faster and easier than ever before, the push to tackle it has been imbued with a new sense urgency. But in the meantime, what can businesses do to mitigate the risk fake news poses?
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45% of people think that taking time off to care for a child has a negative impact on a person’s job.
A new look into attitudes towards shared parental leave highlights the differences between genders and generations.
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Ipsos Issues Index July 2019: Brexit, the NHS and crime are Britons’ three biggest issues
The July 2019 Ipsos Issues Index confirms that Brexit remains the biggest issue facing Britain for a majority of the public.
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Ipsos Update – August 2019
This month’s edition of Ipsos Update features Ipsos research and thinking on gender equality, what worries the world, video research, sustainable packaging and consumer trends in Russia.
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Public see Johnson as ‘most capable PM’ vs Corbyn - Ipsos Political Monitor July 2019
Ipsos's July Political Monitor sees a boost for Johnson from his own supporters but public pessimism about prospects of a deal before October 31st.
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The impact of declining trust in the media
Conventional wisdom suggests that global levels of trust in traditional media have declined over the last five years. Is this true and, if so, what does it mean for corporate communicators?
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ESRA 2019: Rocking it in the research world
Katriina Lepanjuuri reflects on her experiences of the European Survey Research Association (ESRA) conference 2019, in Zagreb, Croatia.
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Will consumers continue to embrace price comparison sites?
Price comparison sites have been around for a while, but they are still struggling to go beyond insurance. Here, Jamie Talmage explains that while new tech and regulations may bring opportunities, it’s consumer trust that is king.