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ASI Digital event - leveraging the social media paradox
The people most important for growth are the least likely to engage with brands on social media. By understanding people's motivations for using different social media platforms, brands can turn this to their advantage - learn how.
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ASI Digital event - the truth about digital and engagement
From views to clicks, likes to tweets and everything in-between, the rapid growth of digital has been matched only by the proliferation of the metrics that measure it. Ipsos has developed Live Test, a truly innovative solution that helps you optimise the impact of your campaigns on the measures that really matter - helping optimise your creative and media planning to maximise the potential of your online activity.
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INTELLIGENCE: Strategic Social Media Listening
Download the latest presentation on strategic social media listening as presented at our webinar on 12 September 2012.
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The Monarchy & The British: Listening In
The story we tell in this paper uses social listening to provide a snapshot of how the British public experienced two very unusual weekends: The 2011 Royal Wedding and 2012 Diamond Jubilee.
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Taking Healthcare Market Research into the New Normal
Read this whitepaper to learn how Ipsos Healthcare managed a physician panel for a medical devices manufacturer, offering the client many benefits including improved engagement.
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Whose health is it anyway?
What roles do government, food manufacturers and retailers play in promoting healthy eating?Jonathan Weeks Ipsos Marketing discusses this in Brand Republic.
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Superhuman Paralympians change view of disabled people
Eight in ten (81%) British adults say that Paralympics 2012 has had a positive impact on the way disabled people are viewed by the public according to a new Ipsos poll.
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What impact will national identity have on the outcome of the referendum?
Christopher McLean looks at the the role of national identity in the independence referendum
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Public consultations are vital but need to be seen in a proper context
Mark Diffley highlights the advantages and disadvantages of conducting public consultations.