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A New Poster Girl. Or Boy.
Louise Brice blogs in MediaWeek on facial recognition in advertising and what consumers perceive as true innovation.
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Are you being served?
The LGA and the London Councils Self Improvement Board commissioned Ipsos to undertake this review to help develop a set of questions and accompanying guidance that councils can choose to use in their own local surveys. This document outlines the findings of our review.
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Best Party On Key Issues: Environment
Q I am going to read out a list of problems facing Britain today. I would like you to tell me whether you think the Conservative party, the Labour party or the Liberal Democrats has the best policies on each problem.
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Mass vs. Class
Tara Beard-Knowland of Ipsos ASI asks if luxury brands can tell their story to the masses without diluting their brand equity.
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Review of the Alcohol Sponsorship Guidelines for Scotland
The Scottish Government, in partnership with the Scottish Government Alcohol Industry Partnership (SGAIP), commissioned Ipsos to conduct an independent review of the Alcohol Sponsorship Guidelines for Scotland.
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Public Attitudes Towards Scotland's Constitutional Future
The poll explored attitudes towards a range of issues surrounding the constitutional debate, including independence, devolution max, the impact of independence, important issues in the debate and who should lead the 'no'campaign.
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Sunday's new Sun gets a warm reception from readers
Was the launch of the Sunday edition of a title that's been around for 43 years a good idea or not? Rupert Murdoch clearly thought so, but what about the nation as a whole?
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Consumers feel better off in 2012, and are more likely to be in a position to save
Financial Statement Blog: Chris O'Brien suggests now is the time for financial services companies, and the Government, to encourage consumers to save for the future.
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Shared ownership: low knowledge and interest
Lack of information and uncertainty about eligibility are the biggest barriers to private renters buying a home through a shared ownership scheme according to new research by Ipsos for Catalyst Housing Limited.
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The voters love me, the voters love me not
Ipsos's latest Political Monitor shows Labour regaining the lead over the Conservatives, but none of the party leaders will be completely happy with their situation.