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Halifax Housing Market Confidence Tracker
The latest Housing Market Consumer Confidence survey by Ipsos for Halifax has found an upswing in expectations that UK property prices will be higher in 12 months time.
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Event-led marketing - what are the opportunities?
In Campaign magazine, Tara Beard-Knowland of Ipsos ASI says that while associating your advertising with an event - your own, someone else's or invented - can work, good advertising works regardless of what mechanism it's using.
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Ipsos/Evening Standard Political Monitor April 2012
Ipsos's April Political Monitor, carried out for the Evening Standard, shows the continuing fall-out from the Budget and a difficult few weeks for the government, and the Conservatives in particular.
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Investigating how both consumers and health professionals understand healthy eating messages
The Food Standards Agency in Scotland commissioned Ipsos to undertake research to explore how consumers and health professionals understand healthy eating messages around starchy foods and foods high in fat and/or sugar.
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Reading between the lines
Whilst declining circulations and readership for newspapers and magazines are widely and regularly reported, one in ten (9%) have viewed a newspaper or magazine via tablet, e-reader or app in the last 12 months.
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Concern about unemployment - are we just getting warmed up?
While unemployment itself seems to have stopped rising, polling shows that the public's level of concern about it just keeps rising says Jerry Latter in Total Politics.
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The beating heart is a ticking timebomb
In Marketing magazine, Jonathan Weeks of Ipsos Marketing looks at the contradictions consumers face in pursuit of a healthy lifestyle.
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RenewableUK Wind Power
In April 2012, Ipsos conducted research into public attitudes to wind power for Renewable UK / Hill and Knowlton Strategies.
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Preliminary thematic findings report: London Youth Reducing Reoffending Programme
Ipsos issues a response to the BBC article on Preliminary Thematic Findings Report on the London Youth Reducing Reoffending Programme.
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The Age of Big Data
Louise Brice in MediaWeek outlines the 3 key elements to get the most out of your data sources.