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The mobile phone comes of age
As mobile phone technology continues to improve, the mobile phone industry also has the opportunity to strengthen the power of mobile advertising, which has gained momentum over recent years.
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Scottish Labour Party Spring Conference 2011: an Ipsos Briefing Pack
Ahead of the Scottish Labour Party Spring Conference in Glasgow on Saturday, Ipsos takes a look at the party's polling performance and highlights the key issues that will dominate this year's Holyrood election campaign.
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Scottish Conservative Party Spring Conference 2011: an Ipsos Briefing Pack
As the Scottish Conservative Party's Spring Conference gets underway in Glasgow on Friday, Ipsos take a look at the party's polling performance and highlight the key issues that will dominate this year's Holyrood election campaign.
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Capturing better information on tenant satisfaction
Produced for the Scottish Housing Regulator (SHR), this report highlights the current diversity in approaches taken across the sector and proposes minimum standards that all social landlords should achieve in order to obtain robust data on tenant satisfaction.
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Public make petrol prices top transport priority
A new survey conducted by Ipsos for the RAC Foundation has found the cost of petrol and diesel to be the public’s highest transport priority for Government action.
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Reuters/Ipsos Budget briefing
One week before the Budget, the full impact of the economic situation is hitting the public.
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Economist/Ipsos Budget Poll
Public worried the government is cutting spending too much and would prefer the speed of cuts be slower.
The Coalition's argument that "we are all in this together" is not resonating with the public; most think that the poorest will be hardest hit.
But previous Labour government is seen as more to blame for the cuts than the Coalition. -
Reuters/Ipsos March Political Monitor
One week before the Budget, the full impact of the economic situation is hitting the public.
Half think their personal financial situation will get worse, two in three now think the recession will take more than three years to recover from.
Majority think the government is making the wrong decisions about where to cut spending and Conservative lead over Labour on best economic policies has fallen.
Despite increasing economic concern, Labour making no gains on voting intention. -
The power of the big screen
Cinema audiences in the UK have been enjoying a decade and a half of steady growth, peaking at 173.5 million in 2009. With its current popularity and credentials, and with the potential for 3D advertising to create even more impact in the near future, this would seem to be the right time for advertisers and planners to take cinema very seriously.