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Autumn Statement: The Chancellor Needs to Pull Off an Impossible Trick
Bobby Duffy writes in the Huffington Post UK that George Osborne needs to pull off an impossible trick in his Autumn Statement today.
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A white or a blue Christmas?
This year, only one in five shoppers are leaving their Christmas shopping until December, write Neil Valentine and Jennifer Fisher of Ipsos Marketing in Brand Republic.
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Ipsos Global @dvisor Wave 26
Britain sees largest drop in economic confidence among major European economies
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Britain sees largest drop in economic confidence among major European economies
Just 11% of Britons describe Britain's current economic situation as good, a decline of 6 percentage points on the previous month according to Ipsos' Global @dvisor survey conducted in 24 countries.
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The Imperatives for Customer Loyalty 2011
An update on our annual study into the state and nature of consumer loyalty in Britain, following consumer behaviour and attitudes from the depths of recession to the pale green shoots of recovery.
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Customer Loyalty in 2011
When it comes to customer loyalty schemes, marketers are starting from a position of strength, writes Simon Atkinson in Brand Republic.
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These (print) times, they are a-changing
With the release of NRS Quarter 3 2011 data today, the Survey is reporting some changes in both the newspaper and magazine market.
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Too much of a good thing
Tara Beard-Knowland writing in Campaign Magazine analyses how the frequency of John Lewis Christmas ad appearing on our TV screens could lead to too much of a good thing.
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Labour increase lead amid economic gloom
Reuters/Ipsos: Labour have increased their lead over the Conservatives while 58% of people think the economy will worsen in the next 12 months.