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What Does The Election Tell Us About Consumers?
The British General Election of 2001 surprised few in its outcome, but almost everybody was surprised by the scale of the fall in turnout. While this is primarily of concern to those in the political world, it may also have wider lessons for companies in general as case study in apparent failure in marketing. In a paper delivered at the Research Show on 2 October 2001, Jessica Elgood and Roger Mortimore of MORI's Political Research team drew on a wide range of polling data surrounding the election to draw lessons from the election. Most of the data is set out, and discussed in detail, in Sir Robert Worcester and Roger Mortimore's newly published book on the election, Explaining Labour's Second Landslide (Politico's Publishing, 2001).
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BAAF Calls For Changes To Outdated Adoption Law Barring Unmarried Couples From Adopting
New MORI research commissioned by BAAF shows that 68% of people believe unmarried couples in stable long-term relationships should be eligible to adopt jointly
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UK Youth Too Busy To 'Get Physical'
New research shows that, like their parents, today's children lead hectic lives and leave exercise at the bottom of a long list of 'things to do'
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Guardian Unlimited Is MPs' Favourite Newspaper Website
In a new poll of Members of Parliament commissioned by MORI, it was found that 40% of MPs use Guardian Unlimited, far ahead of its nearest competitor, making it the most popular newspaper website among politicians. It was also found that almost half (49%) of Labour MPs turned to Guardian Unlimited as their online newspaper of choice.
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Airport Finds Favour With Local Community
Four out of five local residents support Birmingham International Airport (BIA), according to a public opinion survey carried out by MORI. Even where there are pockets of genuine concern, opinion is still positive and, on balance, there is much support for developing the Airport.
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MORI Political Monitor, September 2001
Political Attitudes in Great Britain for September 2001, including questions on party image and government reactions to 9/11
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New Insights Into Labour Migration
International research examining attitudes towards labour migration in EU accession countries (Poland, Czech Republic, Hungary).
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Big Five Lawyers Face Doubters Among European Council
The Big Five accountancy firms face a challenge to win top-level legal work from Europe's largest companies, according to a report by Legal Media Group and MORI.
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Factors Influencing Law Firm Selection
A MORI survey has revealed the major factors influencing some of Europe's biggest companies in their decision to select a law firm for the first time. Decisions are heavily swayed by the ability of a firm's individual personnel, as well as the technical abilities of the firm. These are the top selection criteria given by the in-house lawyers who participated in the poll.