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Donald Trump, Elon Musk and Nigel Farage top Britain’s naughty list
Which public figures do Britons think deserve a place on Santa's naughty list?
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Developing a long-term research agenda
Detailed findings from a research study conducted by Ipsos, The Strategy Unit and RAND Europe on behalf of the Health Foundation.
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Uncovering the Reality of Economic Abuse Among Women in the UK
TW: the following discusses domestic abuse and coercion and control. Please take care when reading.
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Active Lives Children and Young People Survey 2023-24
Ipsos conducted the seventh year of this ongoing survey on behalf of Sport England during the 2023-24 academic year. Sport England commissioned Ipsos to design and carry out the survey to inform their own strategy and the strategies of the Department for Culture, Media and Sport (DCMS), the Department for Education (DfE) and the Department of Health and Social Care (DHSC).
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Ipsos Almanac 2025
Our reflections on the key events, trends and surprises of 2024 and what this means for the year to come - it's the Ipsos Almanac 2025.
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Online advertising experiences survey
A recent Ipsos survey, commissioned by the Department for Culture, Media, and Sport (DCMS) provides evidence on the online advertising experiences of internet users aged 18 and over, as well as children, through insights provided by their parents.
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Half of Britons disappointed by Labour so far as pessimism over missions grows
Just a quarter (26%) say Keir Starmer is doing a good job as Prime Minister
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Three quarters of Britons describe economy as poor, 7 in 10 expect inflation to rise over the next year
Three quarters (75%) of Britons describe the current state of the British economy as "poor", seven in ten expect rate of inflation to rise over the next year. Half (48%) say Keir Starmer’s government is doing a bad job on the cost of living, but Labour retains a slight lead over the Conservatives as most trusted on the economy overall.
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More than one in three Britons (37%) see the EU as Britain’s most important trade partner
A new Ipsos survey reveals that the British public consider the European Union to be Britain’s most important trade partner, even as the prospect of renewed Trump tariffs looms large.
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More than half of the public would support farmers if they decided to strike, in line with support shown for nurses and ambulance workers
Pensioners, farmers, small businesses, working people and ‘people like me’ are the groups most seen to be treated worse than they should be by the British government.