Donald Trump, Elon Musk and Nigel Farage top Britain’s naughty list

Ipsos today released the findings of its annual naughty and nice List poll, revealing which public figures Britons believe have earned a place on Santa’s coveted nice list or the dreaded naughty list for 2024. 

Naughty list

• Donald Trump is top of the naughty list (42%), followed by Elon Musk (33%) and Nigel Farage (31%).  
• They are followed by Rishi Sunak (30%) and Keir Starmer (29%), alongside media personality Piers Morgan (24%).

Nice list

• NHS staff secured the top spot on the nice list with a resounding 37%, followed by Catherine, Princess of Wales (33%), and Prince William, Prince of Wales (27%). 
• The Great Britain Olympic team (24%), along with Alan Bates and the postmasters (23%), and Dame Judi Dench (21%) round out the top six.

Political divides

• Labour voters place Donald Trump (54%), Nigel Farage (48%), and Elon Musk (44%) firmly on the Naughty List, while reserving spots on the nice List for NHS staff (47%), Catherine, Princess of Wales (34%), and the GB Olympic Team (32%).
• Conservative voters see Keir Starmer (49%), Donald Trump (33%), and trade unions (23%) as deserving of coal in their stockings. Their nice List is topped by Catherine, Princess of Wales (52%), Prince William (48%), and NHS staff (33%).
• Just over half (52%) of Reform UK voters place Keir Starmer at the top of their naughty list, followed by Rishi Sunak (31%) and trade unions (29%). Catherine, Princess of Wales (37%), Prince William (34%), and NHS staff (30%) are top of their nice list. 
• Donald Trump (51%), Elon Musk (43%), and Nigel Farage (41%) are at the top of the naughty list for Liberal Democrat voters. Conversely, they see NHS staff (44%), Catherine, Princess of Wales (41%), and Prince William (38%) as most deserving of presents from Santa and his reindeer.

Technical note

• Ipsos interviewed a representative sample of 1,100 online British adults aged 18-75. Interviews were conducted between 29th-30th November 2024.  
• Data are weighted to match the profile of the population. All polls are subject to a wide range of potential sources of error.